History
A strong foundation
From the day it all started, we’ve been a company dedicated to asking one question: “Why not?” Our work to anticipate and overcome every challenge has rooted our values and vaulted us to the top of our industry.



1994
Established Ajyad for the first time in UK, under professional management

2004
Established Ajyad for the first time in UAE

2005
Leading the way

2007
First investment project

2008
Established Ajyad for the first time in UAE

2009
International Service Quality Benchmarking

2010
initiate a week in Customer Service in UAR

2011
Initiate Value Moments

2012
Win the 24th with in best 100 startups in UAE

2013
Started Mystery Shopping Program

2014
Won our 1st project in GCC

2016
Launched our 1st APP

2017
Leading the market in implementing 7 stars program

2018
Launched our 2nd APP

2020
Launched our 3rd APP

2023